In our experience, micro and small companies are often unaware of the marketing approaches that
are well within their grasp. If marketing is not an area of expertise, they may not yet be
aware of the full value of capturing and maintaining their customer's details leaving them with
small or even non-existent customer databases. Yet, these companies can benefit from a
customer-centric approach; a characteristic that could set them apart from their larger, less
customer-focused competition.
PatternSoft can help you to create
innovative data strategies for engaging, understanding and enticing your past and potential
customers, to create growth in your company.
Keep your customers
Generally, it's easier, and more cost effective, to get returns from a previous customer than to
create new business with a stranger. Your existing customers have already sampled your products
or services, know who you are, and have built a relationship with you and your company.
- Address cleanse to ensure that any communications you send to your existing customer base
are delivered to the right person - a correct name and address help to deliver the personal touch
- Suppress deceased customers - an inappropriate marketing message to a recently bereaved household
could result in distress for an entire family.
- Get new addresses for customers on the move - customers moving house shouldn't mean lost contacts
Generate new customers
Is your approach to prospect building of the "scattershot" variety? Do you focus on small leaflet-based
campaigns delivered by door drops or by throwing out handfuls to passing shoppers in the town centre?
Whilst effective in its way, it can create a customer perception of low value, low quality and a lack of
business longevity. To combat this, PatternSoft
can provide advice and assistance on a variety of alternative methods that deliver genuine prospects, build
and enhance your market image and have potential to drive new sales!
- Target new customer prospects by purchasing name and address lists of customers in households
meeting your existing customer lifestyle - concentrate on prospects most valuable to your particular
business
- Profile the local area to find out where your door-drop campaigns will be most effective - where
your customer lives may influence whether they will buy your products or services
Reach beyond your local area
Branching out into new territory can be daunting; you know your local area well, but further afield, it's
harder to gauge the market, and all too easy to market to uninterested prospects.
PatternSoft's national coverage means we can
supply the knowledge you need to maximise your contacts and get them right, first time.
- Identify niche markets that operate at a nationwide level, to maximise new opportunities required
to grow and succeed - use our reach to expand your market
- Fill the gaps in your customer database - find like-minded customers that you know will deliver similar
profits to existing customers
Understand your customers
Our Insight services are aimed at giving understandable feedback on your customer-base to maximise
the opportunities it could provide. Using a combination of lifestyle and geo-demographic data
enhancement, along with predictive analytics, PatternSoft
are able to provide breakdowns of your current database profile and model your data against future scenarios.
We do realise however that smaller companies tend to be restrained by smaller budgets, which is why we've created
tailored packages for our more popular analysis services. Whilst not as bespoke as our regular packages, they
do enable SMB's to achieve some of the "low-hanging fruit" of database mining activities. A comprehensive set of
reports allows SMB customers to move forward with their data strategies with heightened appreciation of their
valuable data assets.