Add value to your data by identifying your best customers, your best selling products and more. Using predictive
analytics, PatternSoft can apply complex scenarios and
algorithms to data to identify patterns, trends and groups. How responsive will your campaign be? Who will
buy your new product? What channels do your customers prefer to buy through? Find out with our Enhancement &
Analysis services.
Attributes
Appending attributes can broaden your knowledge about a customer; by knowing age, gender, income and other,
similar variables, your understanding of your customers becomes more focussed, allowing grouping of customers
with common profiles. We have access to demographic and attitudinal data, for both business-to-business and business-to-consumer requirements, allowing you to build a picture
of who your customers are, and what their behaviour is.
Adding geo-coding attributes allows you to visually map your data. If your business is impacted by
geographic features, understanding where your customers are, and how they get to you can be crucial.
In addition, geo-coding allows geographic functionality to be built, leading to services such as "find nearest",
where nearby points-of-interest can be identified, including your stores or distribution points.
Analytics
Analytics represent the higher arts of database marketing. Utilising statistical approaches to data
pattern and rule recognition, analysis allows companyies to use their historical data to report on the current
state of the business, as well as ask questions regarding its future. Analysis can answer questions, such as:
Will customers buy a new product? What rate of "churn" will the company observe if prices are raised?
Which products are often bought together? Which product is best to promote to a customer that already
bought product x?
PatternSoft uses Data Mining tools from leading
global suppliers, and we are able to undertake most analytical projects. Whilst accuracy of models is
improved with a suitable quantity of data, we are still able to provide owners of smaller datasets useful
insights into their businesses, whilst remaining within the reach of smaller budgets.
Advanced predictive tools used:
- Decision Trees
- Association Rules
- Clusters
- Sequential Clusters
- Time Series
- Näive Bayes
- Linear Regression
- Logistic Regression
- Neural Networks
Insight
The path to data insight can be a hard road. It's no surprise that small, medium and even
larger companies struggling with their data are looking for a new solution. By encompassing the whole data
quality cycle, and adding affordable value-added services,
PatternSoft believes its offering means that companies
of all sizes can now begin to reap the business benefits of database marketing.